PRADA: AFTER THE SHOW
PRADA X STUDIO IDENTITY 2021 : using the faux fur given to the Design Academy Eindhoven by Prada, the assignment was to provide the fur a “second life”.
( All projects: https://player.vimeo.com/video/655418247?dnt=1 (I’m at min 05:09!))
PRADAGLOMERATES
Realising how absolutely damaging the faux fur and its production is not only to humans but the entire ecosystem as a whole, it was important not to heighten the levels of pollution which already happened from the moment it was manufactured and given to the Academy, questioning the primary decision of producing the fur by Prada, instead of glamorizing the problem itself.
My concept is a speculative look at the future,
500 years from now, when the very faux fur
still hasn’t begun biodegrading- how
would future civilisations look at faux fur
and similar plastic waste?
Would they worship it?
The project is based on the already existing
term for half man half nature made
material called “plastiglomerate”
proposed by a group of researchers in 2012,
a mix of molten plastic and different
sedimentation processes.
Plastiglomerates are nature-made and man-driven, so I decided to blend those same artificial and natural materials, twist the process on its head and create a number of speculative man-made and nature-driven objects, mimicking and questioning society’s choices and its influence on the planet Itself.
They are a mix of materials such as rocks, dirt, class, alongside the faux Prada fur, combined with trash and litter I collected from the Adriatic Sea in Croatia.
(Luka Mahmuljin Udovičić, Studio Identity for Prada, DAE, 2021. )
My concept is a speculative look at the future,
500 years from now, when the very faux fur
still hasn’t begun biodegrading- how
would future civilisations look at faux fur
and similar plastic waste?
Would they worship it?
The project is based on the already existing
term for half man half nature made
material called “plastiglomerate”
proposed by a group of researchers in 2012,
a mix of molten plastic and different
sedimentation processes.
Plastiglomerates are nature-made and man-driven, so I decided to blend those same artificial and natural materials, twist the process on its head and create a number of speculative man-made and nature-driven objects, mimicking and questioning society’s choices and its influence on the planet Itself.
They are a mix of materials such as rocks, dirt, class, alongside the faux Prada fur, combined with trash and litter I collected from the Adriatic Sea in Croatia.
(Luka Mahmuljin Udovičić, Studio Identity for Prada, DAE, 2021. )
photos: Boudewijn Bollman
